While being at the mall or in a restaurant have you ever payed attention to the background music in those places? Do you think the music played is randomly selected or the playlist is carefully designed? Did you know that marketers rely on studies regarding the relation between music and consumer behavior as part of their marketing strategies? But what kind of influence could music have on our consumer behavior? Does it influence the atmosphere in the stores? Can it influence the amount of money we spend or the products we buy? These are questions to be answered throughout this course.